Jordache
 |
|
| Private | |
| Industry | Clothing, real estate, agriculture, maritime, aviation |
| Founded | 1969 (incorporated 1978) |
| Founder |
Joseph "Joe" Nakash Abraham "Avi" Nakash Raphael "Ralph" Nakash |
| Headquarters | New York City, USA |
|
Area served
|
Worldwide, with significant United States and Israel involvement |
| Revenue | $413 million (2016 sales est.) |
| Owner | Nakash family |
| Subsidiaries |
Major subsidiaries:
|
| Website |
Jordache (clothing line) Jordache (corporate page) |
Major subsidiaries:
Jordache Enterprises, Inc. is an American clothing company that manufactures (or contracts for the manufacture of) apparel including shirts, jeans, and outerwear. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s. Since the 2000s, Jordache has also diversified into real estate in the United States and other ventures in Israel. The brand name Jordache is a contraction of Joe, Ralph, David, and Avi Naccache (Nakash).
Jordache originated in 1969, when brothers Joe, Ralph and Avi Nakash (Naccache) opened a store in New York City that sold brand-name jeans at a discount. Within a few years, their business had expanded to a four-store chain. However, the brothers' largest store was looted and set ablaze during the New York City blackout of 1977. in 1978, after they collected $120,000 from their insurance policy, they incorporated their business and started to manufacture. They had long been interested in the European denim market, where jeans were more body-conscious and fashion-forward.
The Nakashes' timing was right. At this moment, consumer taste in jeans was shifting from established brands such as Levi's to designer jeans such as Gloria Vanderbilt and Calvin Klein. However, Jordache jeans themselves were barely distinguishable from other designer jeans on the market. To differentiate their brand, the brothers invested one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 ad campaign. Jordache produced a television commercial starring an apparently topless woman in tight Jordache jeans riding a horse through surf. The ad was rejected by all three major US television networks, but independent New York stations aired it, and Jordache increased significantly in popularity. Later, an additional one million dollars was spent on advertising, including full-color ads in United States nationally circulated magazines. One promotional gimmick that did not work out was the Jordache blimp, a poorly designed airship that crashed on October 8, 1980 at Lakehurst, New Jersey on its maiden flight. It was en route to a promotional gala and crashed 43 years after the Hindenburg airship disaster in the same city.
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Wikipedia