Joey Reynolds is the pseudonym of Joey Pinto, long-time radio show host and disc jockey. Reynolds' broadcasting career started on TV in Buffalo at WGR TV 2. His first radio job was WWOL in Buffalo with Dick Purtan, then WKWK, in Wheeling, WV. After that, he continued at several venerable stations, including WKBW in Buffalo, New York, WNBC and WOR in New York City, KQV in Pittsburgh, KMPC and KRTH in Los Angeles, WDRC in Hartford, WIXY in Cleveland, and WIBG and WFIL in Philadelphia.
He rose to fame as a Top 40 radio personality during the 1960s and 1970s, amassing large audiences in places such as Hartford, Connecticut, Cleveland, Ohio, Detroit, Michigan, and his hometown of Buffalo, New York. Reynolds is often regarded as an early progenitor of "shock talk radio", whose sometimes outlandish on and off-air stunts garnered widespread publicity. (The Four Seasons even produced a special radio jingle for the introduction of his daily radio show, set to the tune of their hit “Big Girls Don’t Cry”). He was the focus of a two-part series on The Oprah Winfrey Show concerning talk radio personalities, on which more than a dozen of Reynolds' media peers paid tribute to him. Moreover, he has been invited to speak about entertainment media at several radio industry conferences. During his time in Buffalo, he and fellow DJ Danny Neaverth recorded a novelty single entitled "Rats in My Room" (an expanded and rearranged cover of a Leona Anderson song of the same name).