Jennifer Aaker
| Jennifer Aaker | |
|---|---|
.jpg) |
|
| Born |
January 15, 1967 Palo Alto, California, US |
| Residence | Lafayette, California |
| Alma mater |
University of California, Berkeley Stanford Graduate School of Business |
| Occupation | Author, Social psychologist |
| Board member of |
Brit + Co. California Casualty Your Story Accompani Pixlee |
| Spouse(s) | Andy Smith |
| Website | http://faculty-gsb.stanford.edu/aaker/ |
Jennifer Aaker (born 1967, California) is an American social psychologist, author and General Atlantic Professor of Marketing at Stanford Graduate School of Business. Best known for her research on time, money and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
Aaker was born in Palo Alto, California, to Kay Aaker, and David Aaker, a professor and brand consultant. Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a Ph.D. in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of three academic papers in Journal of Marketing Research and Journal of Consumer Research and won several awards.
Aaker began her academic career in 1995 as an assistant professor at the UCLA Anderson School of Management. In 1999, she returned to the Stanford Graduate School of Business as an assistant professor, was promoted to associate professor in 2001, and earned a full professorship in 2004. In 2005, Aaker was named General Atlantic Professor of Marketing. Her work has been published in scholarly journals in psychology and marketing and has been highlighted in The Economist, The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, Forbes, NPR, CBS Money Watch, Inc. and Science. She serves as an advisory board member for several private companies.
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