David Aaker

David Allen Aaker
Born	1938 (age 78–79) Fargo, North Dakota, U.S.
Nationality	United States of America (USA)
Occupation	Vice Chairman at Prophet, consultant, author
Known for	brand strategy

David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He currently serves as Vice Chairman of Prophet.

Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University

He is currently E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business ] and consults exclusively for Prophet clients. He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a major Japanese advertising agency.

He has been awarded three career awards for contributions to the science of marketing: The Paul D. Converse Award; The Vijay Mahajan Award; and The Buck Weaver Award. Aaker was inducted into the New York American Marketing Association's Hall of Fame in 2015.

Aaker has won the award for "best article" in the California Management Review and in the Journal of Marketing (twice). His book Brand Relevance: Making Competitors Irrelevant was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business. Aaker also has a regular column in American Marketing Association News called "Aaker on Branding".

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