Prophet (company)

Michael E. Dunn, Chief Executive Officer; David Aaker, Vice Chairman; Andrew Pierce, President, U.S.; Rune Gustafson, President EMEA;

Prophet is an integrated consulting firm and agency that specializes in working with clients to drive growth through the use of branding, marketing, design, analytics, and innovation. It maintains a headquarters in San Francisco and offices in the United States, Europe, and Asia. The firm has published many books and articles on the topic of branding and marketing. It is best known for the rebranding of Swiss bank UBS; the opening of the Cosmopolitan of Las Vegas, and BP's Beyond Petroleum positioning.

Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.

In 1998, Michael Dunn was named company president. Around the same time, author and consultant David Aaker began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn was named Chief Executive Officer in 2000. He is currently the firm's Chairman and CEO. Prophet's annual revenue has grown to approximately $85 million with over 300 employees worldwide.