Journal of Marketing

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).

"In 1934, the American Marketing Society established the American Marketing Journal with Frank M. Surface as editor. The following summer the [National Association of Teachers of Marketing & Advertising published] National Marketing Review issued its first number. These two publications were very similar in character and purpose. Their contributors were often the same. Some of the readers belonged to both organizations, and practically all of them had the same interests. Also their editorial boards overlapped. So it was inevitable that the two should be combined into one larger and richer publication. That was accomplished with the July, 1936, issue, which was given a new dress and a new name, The Journal of Marketing, with Dr. [Paul H.] Nystrom as editor."

The journal is abstracted and indexed in Scopus and the Social Sciences Citation Index. According to the Journal Citation Reports, the journal has a 2013 impact factor of 3.819, ranking it 11th out of 239 journals in the category "Business".