Jan Benedict Steenkamp
| Jan-Benedict Steenkamp | |
|---|---|
Jan-Benedict Steenkamp
|
|
| Born |
Joannes Evangelista Benedictus Maria Steenkamp June 12, 1959 Amsterdam |
| Nationality | Netherlands and United States |
| Occupation |
Professor Author Consultant |
| Title | Knox Massey Distinguished Professor of Marketing |
| Awards | Elsevier Science-SMA Distinguished Marketing Scholar Award (2004) Dr Hendrik Muller Prize (2005) EMAC Distinguished Marketing Scholar Award (2013) Gilbert A. Churchill Award (2015) |
| Website | www |
| Academic background | |
| Education | Wageningen University |
| Thesis | 'Product Quality' (1989) |
| Academic work | |
| Discipline | Marketing |
| Institutions |
University of North Carolina at Chapel Hill Tilburg University Catholic University of Leuven Wageningen University |
| Doctoral students | Michel Wedel |
Jan-Benedict E.M. Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing.
Steenkamp was born in Amsterdam, as the third child of Constance Marie Therèse (née Nolet), and Petrus Antonius Josephus Maria (Piet) Steenkamp (8 March 1925 – 8 January 2016). In 1966, the family moved to Eindhoven where his father became full professor and dean at the Eindhoven University of Technology. His father founded the Christian Democratic Appeal (CDA) which was the senior party in the Dutch government for most of the period 1977-2010 and was the president of the Dutch Senate from 1983 to 1991.
Steenkamp received his PhD (marketing), Master of Science (business administration) and Bachelor of Science (economics) degrees (all summa cum laude) from Wageningen University in the Netherlands. In 2010, he was awarded a Doctor Honoris Causa by Aarhus University for his contributions to marketing science.
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