Michel Wedel
| Michel Wedel | |
|---|---|
| Born | Den Haag, Netherlands |
| Nationality | United States |
| Occupation | Professor |
| Title | Pepsico Chaired Professor of Consumer Science |
| Awards |
Charles C. Parlin Marketing Research Award (2016) |
| Website | scholar |
| Academic background | |
| Education | Leiden University, Wageningen University |
| Thesis title | Clusterwise Regression and Market Segmentation |
| Thesis year | 1990 |
| Academic work | |
| Discipline | Marketing |
| Institutions |
Netherlands Organization for Applied Scientific Research (TNO) University of Groningen University of Michigan University of Maryland |
Charles C. Parlin Marketing Research Award (2016)
Distinguished University Professor, University of Maryland (2015)
Distinguished Scholar-Teacher, University of Maryland (2013)
Gilbert A. Churchill award, American Marketing Association (2008)
Michel Wedel is the Pepsico Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyse and predict consumer behavior and is known for his work on market segmentation and on eye tracking.
Wedel holds an MS.C. in Biomathematics from the University of Leiden. He has a Ph.D. in Marketing from Wageningen University.
Wedel develops statistical and econometric methods for research in marketing, and applies these methods to support firms' decision- making. He has worked in the areas of market segmentation, advertising and promotions,visual marketing,multidimensional scaling,conjoint analysis, and big data analytics.
From 1982-1991, Wedel was employed at the Department of Human Nutrition, of the Netherlands Organization for Applied Scientific Research (TNO), in Zeist, the Netherlands, where he became head of the statistics unit in the Department of Human Nutrition. In 1991 he became Professor of Marketing Research and Market Structure Analysis, Department of Economics, University of Groningen, The Netherlands, where he worked until 2002. In 2003 Wedel was appointed as the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan, Ann Arbor, USA. In 2006 he moved to the Robert H. Smith School of Business at the University of Maryland, where he became the Pepsico Chaired Professor of Consumer Science. Wedel is area/associate editor of Marketing Science,Journal of Marketing Research and Journal of Marketing.
...
Wikipedia