Jai Paul
| Jai Paul | |
|---|---|
| Birth name | Jai Raj Paul |
| Born | 30 June 1988 |
| Origin | Rayners Lane, London, UK |
| Genres | |
| Occupation(s) |
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| Labels | XL |
| Associated acts | |
| Website | |
Jai Paul (born 30 June 1988) is a British-Indian, songwriter and record producer from Rayners Lane in Greater London, United Kingdom. He is signed to XL Recordings.
Having only two official singles released, and an externally leaked album, he is predominantly renowned for being one of the most enigmatic musicians there has been, whilst also being celebrated for inventing his own unique, distinctive and incomparable musical production style. Jai Paul's music includes influences vary from 80's electronic/funk music to traditional Indian songs, whilst also incorporating an array of other samples throughout every song.
Paul's 2007 demo recording "BTSTU”, hosted at his MySpace page, received widespread music blog coverage throughout 2010, resulting in UK national radio play. International music press followed blog coverage of the track (with some publications shortening the song's title to "BTSU"). The song caught the attention of several record companies and a bidding war ensued, with Paul eventually signing with XL Recordings later that year. By December of 2010, the BBC had long-listed Paul for their Sound of 2011 poll, asserting his style as "a startlingly fresh vision of 21st century pop music".
On 21 April 2011, XL Recordings officially released Paul’s “BTSTU” (as "BTSTU (Edit)”) to acclaim, with the BBC's Zane Lowe commenting that "Jai (pronounced Jay) Paul is part Dilla / part D'angelo but also full of individuality. An exciting prospect on the horizon." On 20 May 2011, Canadian hip hop artist Drake “officially leaked” a track titled "Dreams Money Can Buy" via his blog, October’s Very Own. Shortly afterward, "End of Time", a song by American R&B artist Beyoncé, surfaced online. Both tracks feature a sample of Paul’s "BTSTU".
On 30 March 2012, Paul uploaded a new demo titled "Jasmine (demo)" to his official SoundCloud page, subsequently receiving an official release via XL on 9 April 2012. "Jasmine (demo)“ received positive reviews, with Pitchfork featuring the song as a "Best New Track",The New York Times praising its "Prince era sensuality" and The Guardian describing the production as "amazing."
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