Sound of...

Sound of... is an annual BBC poll of music critics and industry figures to find the most promising new music talent. It was first conducted by the BBC News website in 2003, and is now widely covered by the corporation's online, radio and TV outlets, as well as other media. A 15-strong longlist is published each December, with a ranked shortlist and annual winner announced the following January.

More than 130 critics, editors and broadcasters took part in the Sound of 2009 survey, which was won by electro-pop singer Little Boots. For the first time, a longlist of 15 acts from the 2009 poll was published by the BBC on 5 December 2008. The other five acts on the longlist were Frankmusik, Master Shortie, Mumford & Sons, The Big Pink and The Temper Trap.

The longlist for the Sound of 2010 poll was revealed on 7 December 2009. The acts nominated were Daisy Dares You, Delphic, Devlin, The Drums, Everything Everything, Giggs, Gold Panda, Ellie Goulding, Hurts, Joy Orbison, Marina and the Diamonds, Owl City, Rox, Stornoway and Two Door Cinema Club. On 8 January 2010, Ellie Goulding was announced as the winner. She has since gone to reach No. 1 with her debut album Lights.

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