Jai Al-Attas

Jai Al-Attas
Born	Jai Al-Attas 1984 Sydney, Australia
Nationality	Australian
Occupation	Owner of Below Par, film maker

Jai Al-Attas (born 1984) is the co-founder and co-owner of Australian independent label Below Par Records and the writer and director of the 2009 documentary film One Nine Nine Four.

Al-Attas co-founded Below Par Records (sometimes typeset BelowPARrecords) alongside Mark Catanzariti and Steven Chalker, in 2000. All three were only 16 and still in high school. The label concentrated on signing Australian indie bands, catering for rock artists and more specifically punk and its subgenres.

In 2002, the label won the Nescafé Big Break award, which was a Nescafé initiative, where the company gives away cash grants to people aged between 16 and 24, who have a dream or idea and need some financial support to make it a reality. The label was granted A$20,000. Below Par became a part of Australian Independent Records Labels Association (AIR)—similar to the Australian Recording Industry Association (ARIA), except independent-based—and then went on to sign Australian bands Something with Numbers and the now defunct For Amusement Only and Last Year’s Hero. They established a relationship with national independent distributor Inertia Music, which stocked their releases in both independent and chain retailers.

In January 2003, Below Par travelled to Los Angeles and New York City to meet of labels, artists, managers and agencies. They signed, toured and released an EP (Wake the Silent Day) for the band In the Grey, and then signed Brand New. In October 2003, they signed unknown Melbourne band Kisschasy and soon after announced a deal with Eleven: A Music Company.

Below Par has since worked with Jim Ward of Sparta, American rap rock artist MC Lars and pop punk band Yellowcard.

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