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Eleven: A Music Company

Eleven: A Music Company
Founded 11 November 2000
Founder John Watson
Distributor(s) Universal Music, Warner, Hostess (JPN only)
Genre Various
Country of origin Australia
Official website elevenmusic.com

Eleven: A Music Company is an Australian record label known for its small but successful roster, currently including Birds of Tokyo, Cold Chisel, Daniel Johns, Dustin Tebbutt, Gotye, Missy Higgins, Paul Mac, The Presets, and Silverchair. The company was founded on 11 November 2000 by artist manager, John Watson.

John Watson grew up in Townsville, Queensland. He worked in independent record stores there while still in high school, then left Townsville with local indie band The Spliffs in 1986. In the late 1980s Watson worked as a freelance music journalist while completing an honours degree in politics at the University of New South Wales. In 1991, he became the Sydney-based Artist and Repertoire manager for Sony Music Australia and later also became the company's Director of International Marketing.

In 1994, the young rock trio Silverchair came to Watson's attention. After being jointly responsible for signing the band to the new Murmur imprint he left Sony, and became Silverchair's manager via the newly founded John Watson Management. Under Watson's guidance, Silverchair had immediate worldwide commercial success and have since gone on to sell more than 6 million records, and achieve 5 x No. 1 albums in Australia.

When Silverchair's deal with Sony ended in 2000, Watson formed Eleven: A Music Company to release their works. He also signed several other successful Australian artists to the label, including Missy Higgins, Paul Mac, Kisschasy, The Dissociatives and Little Birdy. John Watson Management represents all of these artists and co-manages another artist, Gotye. Watson co-managed Gotye through the whirlwind success of his third studio album 'Making Mirrors' which sold over 2 million copies internationally, and the release of his ubiquitous song 'Somebody That I Used To Know' which has sold over 12 million copies to date, and is in the top 20 highest selling singles of all time, worldwide.


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