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JAM Liner

JAM Liner
JAM Liner logo.jpg
JAM Transit Inc. 1556.jpg
A JAM Liner bus bound for their Buendia Station.
Slogan Jampacked sa serbisyo,
(lit. Jam-packed in service)
Jampacked sa saya
(lit. Jam-packed for joy)
Parent Penta Pacific Realty Corporation
Headquarters Tagaytay Road, Pulong Santa Cruz, Santa Rosa, Laguna
Service area Luzon
Service type Land Transport
Alliance Archipelago Philippine Ferries Corporation,
Philtranco Services Enterprises, Inc.
Destinations
Stations Buendia: 2124 Taft Avenue, Pasay
Cubao: 831 EDSA, Kamuning, Brgy. Sacred Heart, Quezon City
Operator JAM Group of Companies
Chief executive Dennise Trajano President, CEO

JAM Liner Inc. is a bus company that serves direct routes from Manila to provinces of Laguna, Batangas and Quezon. Under the management of JAM Group of Companies whose President and CEO is Dennise Trajano, the President as well of Philtranco Services Enterprises, Incorporated.

The name JAM Liner came from the first letter of its founders', Josefina Mercado and her husband, Artemio Mercado, first name and surname. Thus "J"osefina and "A"rtemio "M"ercado.

JAM Liner was started on April 7, 1968 by Artemio Mercado and his wife, Josefina Mercado with only four buses. They initially served the Biñan, Laguna to Manila route. By then, the Mercados expanded their bus transport business in Laguna. It came to the point that around 30 percent of the province's transportation services were theirs.

In 1990, they increase their bus network to the provinces of Quezon, Batangas, Camarines Sur, Albay and Sorsogon. They had grown their franchises to around 290 bus units.

However, in 2000, the Jose “Pepito” Ch. Alvarez-led Penta Pacific Realty Corporation took over the management. Chavez integrated JAM Liner's operations with Philtranco Services Enterprises, Inc., a bus company that Penta Pacific also bought out in 1999.

Despite the integration of these two bus companies, JAM Liner and Philtranco run by their own set of company structures, management and subsidiaries. JAM Liner is operated under JAM Group of Companies with their subsidiaries: JAM Liner, JAM Transit, Phil Tourister and First Charters and Tours Transport Corporation; while Philtranco Services Enterprises Inc. has its own subsidiaries: Philtranco, Phikargo, and Amihan Bus Lines. The company was later headed by its president and CEO, Dennise Trajano.

JAM Liner, along with Philtranco became innovative in their ticketing services with their ventures to VMoney, and Smart's Pinoy Travel.


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