J2O
Logo of J2O Midnight Edition flavour Midnight Forest
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| Type | Soft drink |
|---|---|
| Manufacturer | Britvic |
| Country of origin | United Kingdom |
| Introduced | 1998 |
| Related products |
Robinsons Britvic 55 Tango |
| Website | www |
J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. Its launch in 1998 was aimed at providing an alternative solution for women who were going out to bars and clubs but weren't drinking alcoholic beverages. The name ‘J2O’ is a pun on the chemical formula for water, H2O, chosen due to the drink's 50% fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.
In 2001 due to growing brand success, ‘J2O’'s packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brands' popularity within the on-trade sector, ‘J2O’ was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and retail shops. 2005 saw the packaging changed once more and a new flavour, Apple & Raspberry being launched.
On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour. The campaign, named "J2O is in for a laugh" allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.
As of 15 August 2007, J2O has been made available to bars, clubs, and restaurants in the Chicago area and is imported by Exotic Beverage Co.
In 2009 J2O introduced two new flavours, Grape & Kiwi and Winter Berries. Both of these flavours were originally limited edition but have since been integrated into the range of permanent flavours. 2010 saw a major packaging redesign and the launch of the J2O White Blend range. Two flavours, one based on white grape, the other on red grape, are less sweet than the existing J2O flavours and are designed to complement food, in the same way that white and red wine does. Orange & passion fruit and apple & mango (the 2 most popular flavours) have been released in PET bottles.
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Wikipedia