Robinsons (drink)
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| Product type | Drink |
|---|---|
| Owner | Britvic |
| Country | United Kingdom |
| Tagline | Real Fruit in Every Drop |
| Website | www |
Robinsons is an English fruit drink brand owned by Britvic. Robinsons has a royal warrant from Queen Elizabeth II and was an independent company until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley Water, Select and Squash'd; the range formerly also included Fruit Spring. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.
Robinsons sales for 2009 (across all its ranges) totalled £307 million in 2009. Every summer (May and June), Robinsons runs Wimbledon or tennis-related competitions, linked to the brand's long-running (since 1935) sponsorship of the tournament.
Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a supposedly healthier alternative to fizzy drinks, and are offered as one of the drink options for McDonald's Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink" (the juice content is only 10%)
Robinsons Fruit Shoot H2O is a spring water drink 'With a Splash of Natural Fruity Orange Flavour'. It is made from 99.7% spring water.
Robinsons Fruit Shoot contains only natural flavours and colours and is available in five flavours; Summer Fruits (in low Sugar only) Apple (in low Sugar) Tropical (in low Sugar only), Orange and Blackcurrant & Apple. (in regular and low sugar). It is noted that previously on the blue bottle, a small banner on the bottom read "No Added Sugar". There are also Fruit Shoot "My 5" versions available which contain one of a child's 5 a day of fruit.
The regular Fruit Shoot range with the green top is a full sugar product and does not contain aspartame (the No Added Sugar version with the gray top does). Although the gray top range has no added sugar, it contains Potassium Sorbate (Preservative) and Sodium Citrate, plus natural colourings and malic acid. It is sold in a sports-style bottle, and since its launch in 2000 has become the best-selling children's ready-to-drink still beverage in the UK, beating better-established brands such as Ribena. In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.
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