"It's Gonna Be Me" | ||||||||||
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Single by NSYNC | ||||||||||
from the album No Strings Attached | ||||||||||
B-side | "This Is Where the Party's At" | |||||||||
Released | June 13, 2000 | |||||||||
Format | ||||||||||
Recorded |
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Genre | Dance-pop | |||||||||
Length | 3:12 | |||||||||
Label | Jive | |||||||||
Writer(s) | ||||||||||
Producer(s) | Rami | |||||||||
NSYNC singles chronology | ||||||||||
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"It's Gonna Be Me" is a song by American boy band NSYNC. It was released on June 13, 2000 as the second single in the United States and third in Europe from their second studio album No Strings Attached.
The song was NSYNC's only Billboard Hot 100 number-one hit, making it their highest-charting single. It topped the chart for two consecutive weeks and has been certified Gold by the RIAA. The song serves as the opening track of the 2000 compilation album Now That's What I Call Music! 5
The lyrics are addressed to a woman who apparently had bad experiences in previous relationships. The man who shows interest in her assures the woman that he is nothing like her past lovers, and that he is prepared to wait for her. When she is ready to love someone again, he maintains that "It's gonna be me". It is written in the key of C minor.
The music video was directed by Wayne Isham. It was shot from April 27–28, 2000. The video debuted on MTV's TRL on May 23, 2000. It was released on MTV's "Making the Video". Joji Tani, known by Screaming Mad George, provided make-up work for the video.
The video begins in a large toy store, with "Bye Bye Bye" playing in the background. Each group member is an animated plastic doll version of themselves in a box similar to their album cover. They punch through the plastic front of their boxes and try to attract the attention of the girl shopping (Kim Smith, who also appears as the puppeteer in "Bye Bye Bye") so that they can be bought. Army men abseil down from a higher shelf, destroy their boxes, and laugh at them when they are purchased. Next, the boys spot a set of Barbie-like dolls and go hang out with them. The Barbies drop a net on them, and again tease them when they are bought and NSYNC is not. Finally, the group gets back to their shelf and does a dance for the shopping girl. She buys them, and upon scanning, each doll becomes the real-life version of each group member. All of this is interspersed with the band in a color-lit room singing and dancing with the lights changing colors. The video was released on October 25, 2009. As of January 2017, the video has received over 51 million views.