Integral Ad Science
|
Formerly called
|
AdSafe Media |
|---|---|
| Private | |
| Industry | Ad technology |
| Founded | 2009 |
| Founder | Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Kent Wakeford |
| Headquarters | New York City, New York, U.S., United States |
|
Area served
|
Worldwide |
|
Key people
|
Scott Knoll, CEO and President |
| Products | Marketer's Edge, Trader's Edge, Seller's Edge |
| Revenue | >$100 million ($50 million as of January 2015) |
| Website | integralads |
Integral Ad Science (originally AdSafe Media) is a privately held technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ, a proprietary media quality score.
Integral Ad Science was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, and Kent Wakeford. The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne and Sydney.
Integral Ad Science started as AdSafe Media, an online ad verification company. It was founded by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, and Kent Wakeford in 2009, with initial investment from Coriolis Ventures. In 2010, AdSafe Media raised more than $7 million in Series B funding led by Accomplice. In 2012, the company raised an additional $10 million in funding from Pelion Venture Partners, Accomplice and Coriolis Ventures.
In 2012, AdSafe Media rebranded as Integral Ad Science, a media valuation company. The company evaluates the quality of online ad placements between media buyers and sellers. Its products include Marketer's Edge for agencies and marketers, Trader's Edge for programmatic players and Seller's Edge for media sellers.
In 2013, Crain's New York Business recognized Integral as one of the Best Places to Work.
In January 2014, Integral's ad verification technology was accredited by the Media Rating Council. The company also raised $30 million in a Series D funding round led by August Capital. It has raised more than $47 million in total funding.
In February 2014, Integral Ad Science acquired Simplytics, a UK-based mobile advertising analytics company. In March 2014, the company announced international offices in Singapore and Germany.
The company announced Causal Impact, a ROI measurement tool for online advertising, in September 2014. It was recognized on Crain's 2014 Fast 50 and Best Places to Work.
Forbes named Integral as one of America's Most Promising Companies of 2014. Integral also ranked on the 2014 Inc. 5000 list.
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