Instax

Instax
Instax logo
Maker	Fujifilm
Speed	800/30°
Type	Color instant
Balance	Daylight
Format	Mini, Wide
Introduced	1998

Fujifilm Instax 210 with Instax Wide format photograph
Overview
Maker	Fujifilm, Lomography, Polaroid Corporation
Lens
Lens mount	Integral
Sensor/Medium
Film format	Instax
Film size	Mini or Wide
Recording medium	Instant film
Footnotes
Various cameras from various manufacturers

Instax (stylized as instax) is a brand of instant still cameras and instant films marketed by Fujifilm. The first camera and accompanying film, the Instax Mini 10 and Instax Mini film, were released in 1998. The "Wide" film and first camera were released the following year. The two formats of Instax film give an image size of 46 mm × 62 mm (1.8 in × 2.4 in) and 99 mm × 62 mm (3.9 in × 2.4 in), for the Mini and Wide respectively. Other manufacturers also make compatible cameras and camera backs.

Fujifilm produces a range of Instax Mini and Instax Wide cameras, as do other manufacturers. Fujifilm also produces Instax Mini printers and has in the past produced Instax Pivi printers.

Fuji's instant film products are based upon the improvements made to Polaroid's SX-70 instant film system that the Eastman Kodak Company sold in the 1970s and 1980s – namely the ability to expose the film through the rear of the photograph and the reversal of the of the dye layers' order so that development in the blue layer is visible first. As a result of these changes, the image does not need to be taken via a reflex mirror in order to reverse the image (as all Polaroid integral film cameras do). Colour balance and tonal range are also improved over Polaroid integral instant films. Fuji's decision to integrate the pressure plate springs and batteries into the camera bodies rather than the disposable film pack itself helps make the Instax system more economical per exposure than Polaroid's equivalents.

Instax Mini is an 54 mm × 86 mm (2.1 in × 3.4 in) (approximately ISO/IEC 7810 ID-1 credit-card-size) integral daylight ISO 800 color film designed for use with Fujifilm instax mini compatible cameras. The Mini film and camera systems are also called Cheki (チェキ) in Japan; the Cheki moniker derives from the English "check it".