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Innocence (Björk song)

"Innocence"
Innocence box cover.jpg
Single by Björk
from the album Volta
Released 23 July 2007
Format
Genre
Length 4:27
Label One Little Indian
Writer(s)
Producer(s)
Björk singles chronology
"Earth Intruders"
(2007)
"Innocence"
(2007)
"Declare Independence"
(2008)
Electronic release artwork
Only used with the electronic release of the EP and on promotional CD singles from 2007.

"Innocence" is a song written and recorded by Icelandic singer Björk. The song was released as the second single from her seventh full-length studio album, Volta. It is co-produced by record producer Timbaland and his protégé Danja. The song was premiered on Björk's MySpace profile on March 19, 2007 as part of the fan contest to submit ideas for the music video. The single was released exclusively as a digital download on July 23, 2007.

A fan contest to submit ideas for the music video for "Innocence" was announced in a news article on bjork.com on March 19, 2007, with the intention being that Björk would work with the chosen fan director to fully flesh out the video idea. The original deadline for the competition was to be on July 10; however, due to the worldwide success of Volta, Björk had to perform more international promotion work than her label One Little Indian had originally planned, meaning that the previously-planned video shoot for "Declare Independence" in London couldn't take place. The decision was subsequently made to move the deadline for the contest forward by a month to June 10 in order to release the track "Innocence" (then slated as the third single from the album) around the same period that "Declare Independence" would have been originally released. The decision was met with mixed reactions by fans as many were subsequently unable to submit their ideas due to the new deadline. The shooting for the video of "Declare Independence" (originally announced as the album's second single) was rescheduled to August. Many of the videos entered into the competition can be viewed on the YouTube video sharing website.

On July 27, 2007 bjork.com announced that the winner of the video contest was to be decided via an online poll (reminiscent of the online poll used to decide on the track listing for the Greatest Hits album) from a shortlist of eleven videos. On August 7, 2007, the winners, a French duo known only as Fred & Annabelle, were chosen.


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