Incredible Technologies

Incredible Technologies (IT)

Type	Private
Industry	Video games and casino gaming technology
Founded	1985
Founder	Elaine Hodgson, President & CEO Richard Ditton, Executive Vice President
Headquarters	Vernon Hills, Illinois, United States
Products	Golden Tee, Silver Strike Bowling, video game software/hardware, Magic Touch casino gaming
Number of employees	132 (2012)
Website	Incredible Technologies

Incredible Technologies (IT), based in Vernon Hills, Illinois, is a US-based designer and manufacturer of coin-operated video games and Class III casino games, best known for the Golden Tee Golf series. The company employs over 100 people at its suburban Chicago campus.

Founded in July 1985 by Richard Ditton, a NASA software engineer, and Elaine Hodgson, a biochemist, IT began as a software design gaming firm. The company started in the basement of the owners’ home and focused on a wide variety of work-for-hire entertainment projects, including pinball hardware and game programming for Data East. In its early years, IT struggled to maintain profitability without a solid hit.

In 1988 IT developed hardware and software for its first coin-operated video game Capcom Bowling, which used a trackball to simulate the movement of a bowler’s toss. A dozen more titles followed in the 1990s under the brand name Strata Games: Strata Bowling, Arlington Horse Racing, Hot Shots Tennis, Peggle, Poker Dice, Rim Rockin’ Basketball, Ninja Clowns, Time Killers, Hard Yardage, Driver’s Edge, BloodStorm and Pairs.

In September 1989 at the Amusement and Music Operators Association (AMOA) International Expo the company launched a golf game titled Golden Tee Golf, which used a trackball much like the bowling game, this time to simulate a golfer’s swing. The game slowly built a following throughout the 1990s, and by 1996 IT was producing updates to the game every year. Golden Tee has seen three major hardware platform changes since its initial release: Golden Tee 3D Golf in 1995, Golden Tee Fore! in 2000 and the latest version launched in 2005 called Golden Tee LIVE, which gives players the chance to compete in online tournaments for cash and prizes with every game played. The game celebrated its 20th anniversary in 2009 and IT released a new high definition version of the game in a Showpiece cabinet.

Co-founder Elaine Hodgson has been President of the company and led it since its founding in the mid-eighties.

In the face of declining coin-operated video game sales, IT looked to diversify its product line. The company began researching the improvement of Electronic Gaming Machine (EGM) or Slot Machine technology, and in 2008 released the Magic Touch collection of video slot, poker and keno games. Initially not for sale in the United States, the casino games became available on Royal Caribbean’s Independence of the Seas.