Inbound marketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.

Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.

Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customers awareness rather than invading their awareness through paid advertisements.

The term "inbound marketing" was coined by HubSpot CEO, Brian Halligan and is synonymous with the concept of Permission Marketing a 1999 book by Seth Godin.

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Wikipedia