Brian Halligan

Brian Halligan
Brian Halligan in 2010
Alma mater	University of Vermont MIT Sloan School of Management
Occupation	Executive, author
Website	HubSpot

Brian Halligan is an American executive and author. He is a CEO and co-founder of HubSpot, an Internet marketing company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.

He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott.

Halligan was born in Westwood, Massachusetts, and grew up and attended public schools in Westwood, Massachusetts. He received a Bachelor of Science degree in Electronic Engineering from the University of Vermont and an MBA from MIT Sloan School of Management in 2005.

His career began at Parametric Technology Corporation in several roles leading up to senior vice president of the Pacific Rim. Wanting to work in a smaller company, he joined Groove Networks as vice president of sales, where he worked from 2001 to 2005 before it was acquired by Microsoft and rebranded as Microsoft SharePoint Workspace.

After a period as a venture partner at Longworth Ventures he co-founded HubSpot in June 2006. In 2012, Inc. magazine reported that the company has $28.5 million in revenue and has 304 employees. He credits the company's success, in part, to innovations like the "Alpha, Beta, Version One" policy, in which employees begin proving their ideas might profit the company "nights and weekends" (the alpha phase) before receiving additional resources (the beta and version one phases).

Halligan also serves on the board of directors of House of Possibilities, a community service organization and the Massachusetts Innovation and Technology Exchange (MITX).