Seth Godin
| Seth Godin | |
|---|---|
Godin in 2009
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| Born |
July 10, 1960 Mount Vernon, New York, U.S. |
| Alma mater |
Tufts University Stanford University |
| Occupation | Author, entrepreneur |
| Spouse(s) | Helene Godin |
| Website | SethGodin |
Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.
Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.
After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. The site had over 1 million visitors, and the companies America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo used its services. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.
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