Honey Smacks

Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's.

Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks. In the early 1990s, perhaps because the product mascot, Dig'em Frog, had customarily been portrayed as calling the cereal "Smacks", the word "Honey" was dropped from the name and the product was then simply called Smacks. That name is still used in Germany, Spain, Belgium, the Netherlands, and France, where a box was featured in the film Alphaville. However, in the US the name reverted to Honey Smacks in 2004. In the UK in 1957, a similar product called Sugar Puffs debuted; it was formerly produced by the Quaker Oats Company and now by Big Bear trading as Honey Monster Foods.

In Norway and Finland, it is known as "Honni Korn Smacks".

In Australia, the cereal had been known as Honey Smacks since the 1970s. However, Kelloggs Australia no longer markets the brand. GoldenVale currently markets this cereal under the name Honey Wheats with a bear and a honey bee as mascot. In 2007, a minor consumer petition was launched calling for the re-instatement of the product. Honey Smacks are no longer sold in Italy or Mexico either.

In a 2008 comparison of the nutritional value of 27 cereals, U.S. magazine Consumer Reports found that both Honey Smacks and Post Cereals' Golden Crisp were the two brands with the highest sugar content, more than 50 percent (by weight), commenting "There is at least as much sugar in a serving of Kellogg's Honey Smacks [...] as there is in a glazed doughnut from Dunkin' Donuts". (The cereals are both sweetened puffed wheat.) Consumer Reports recommended parents choose cereal brands with better nutrition ratings for their children.

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