Honey Nut Cheerios

Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by the General Mills cereal company. The second variation from the original Cheerios, it is sweeter than the original, with a honey and almond flavor. While this product used to be made with actual nuts, as of 2006, the nuts were discontinued, and natural flavor is used instead.

Honey Nut Cheerios is the best-selling cereal in the United States.

Their mascot is an anthropomorphic bee, designed for the first commercials by Dean Yeagle at Zander's Animation Parlour in New York City. The bee did not have a name until 2000, when Kristine Tong, a fifth grade student from Coolidge, Texas, won a national contest to name the bee, dubbing him "BuzzBee". The name was later shortened to Buzz, which was the submission that took second place in the contest. Buzz also appeared as the host in the Honey Nut Cheerios Spelling Bee game, which was named after the breakfast cereal. Buzz has also went through several different voice actors in his career. He was originally voiced by Arnold Stang until 1992. He was then voiced by Billy West and Charlie Schlatter, as of 2015, Buzz is currently voiced by Jason Marsden.

Historically, Honey Nut Cheerios has participated in much the same promotional advertising as the original brand, while collaborating with the field of NASCAR and especially driver Bill Lester, in promoting healthy diets. In 1985, Baskin-Robbins introduced an ice cream flavor based on the cereal called Honey Nut Crunch. Promotional tie-ins included gift certificates in cereal boxes and special Honey Nut Crunch sundaes in stores.

Commercials for the product have been a mainstay of Saturday-morning cartoon programming for many years. They generally depict the mascot tempting a hapless child or adult with a sparkling bowl of Honey Nut Cheerios, and their attempts to compete for it.

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