Cheerios
| Serving size 1 cup (28g) | |||
| Servings per container 9 | |||
| Amount per serving | |||
| Calories 100 | Calories from fat 15 | ||
| % Daily value* | |||
| Total fat 2 g | 3% | ||
| Saturated fat 0.5 g | 3% | ||
| Trans fat 0 g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 140 mg | 6% | ||
| Potassium 180 mg | 5% | ||
| Total carbohydrate 20 g | 7% | ||
| Dietary fiber 3 g | 1% | ||
| Sugars 1 g | |||
| Protein 3 g | |||
| Vitamin A | 10% | Vitamin C | 10% |
| Calcium | 10% | Iron | 45% |
| *Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs. | |||
Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 and was originally called CheeriOats.
Cheerios was introduced on May 1, 1941 as CheeriOats, but the name was changed to Cheerios in 1945. Cinnamon Nut Cheerios were the first departure from original Cheerios in mid-1976, while the second were Honey Nut Cheerios, introduced in 1979. Successful marketing led General Mills to become highly successful and sell approximately 1.8 million cases of Honey Nut Cheerios in its first year alone.
In January 2014, General Mills announced that it would halt the use of genetically modified ingredients in original Cheerios. In February 2015, the company announced they would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation.
Many television commercials for Cheerios have targeted children featuring animated characters (such as an animated Honeybee). Bullwinkle was featured in early 1960s commercials; being his usual likably klutzy self; the tag line at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying "...but watch where you're going!" Also, Hoppity Hooper was featured in ads in the mid-1960s, as General Mills was the primary sponsor of his animated program.
Beginning in the mid-1950s and continuing through the early 1960s, "The Cheerios Kid" was a mainstay in Cheerios commercials. The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power". The character was revived briefly in the late 1980s in similar commercials. In 2012, The Cheerios Kid and sidekick Sue were revived in an online internet video that showed how Cheerios "can lower cholesterol". Video clips of "the Kid" and Sue are part of a montage included in a 2014 TV commercial, along with clips of the Honey Nut Cheerios bee's early commercials. Mill Creek Entertainment has the DVD of The Cheerios Kid and Sue Commercials in 2017.
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