Hemel Hempstead Evening Post-Echo

The Evening Post-Echo was a British newspaper published in Hemel Hempstead and launched in 1967.

This newspaper was notable for three reasons:

1. It used the then cutting-edge technology of photo-typesetting at a time when the old 'hot metal' process was the norm.

2. It was one of the few non-national newspapers to publish six days a week.

3. It was neither national nor local, but a regional newspaper covering three counties (Bedfordshire, Buckinghamshire and Hertfordshire).

From launch, the paper flourished and grew, attaining a circulation of over 90,000 copies per night at its peak.

Launched initially as two papers, the Evening Post and Evening Echo, it was an attempt by the Thomson Organization, then Britain's biggest newspaper group, to break the Beaverbrook and Northcliffe domination of the London-Home Counties evening paper market. Two other papers - the Slough Evening Mail and the Reading Evening Post - were part of this strategy. Lord (Roy) Thomson invested millions in the experiment, which he believed would profit from what he saw as huge advertising potential in prosperous communities north and west of London.

His efforts were thwarted from the start by demands from the print unions, which insisted on unsustainable manning levels. Thomson management was less robust than it might have been because it feared union repercussions at Times Newspapers, publishers of the Times and Sunday Times.

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