Hell in a Cell was a professional wrestling pay-per-view (PPV) event produced by WWE and presented by THQ's WWE '13. It was held on October 28, 2012 at Philips Arena in Atlanta, Georgia. It was the fourth annual Hell in a Cell event. The event drew a total of 199,000 buys, which is an improvement over the previous year's event which drew 182,000 buys.

The professional wrestling matches at Hell in a Cell featured professional wrestlers performing as characters in scripted events pre-determined by the hosting promotion, WWE. Storylines between the characters played out on WWE's primary television programs, Raw and SmackDown.

At Night of Champions in September, CM Punk and John Cena fought each other to a draw when Cena left his shoulders down while pinning Punk, making it a double pin. After this, he continuously challenged Punk to a rematch, even while recovering from an arm surgery earlier in the month; Punk refused to accept. All the while Ryback, who was undefeated since re-entering WWE in April (not including his time as the character Skip Sheffield), had attempted to confront Punk, who usually escaped. This culminated on an episode of Raw where WWE Chairman Vince McMahon arrived and forced Punk to choose whether he wanted to face John Cena or Ryback. However, when Punk took too long to decide, with Cena's endorcement, McMahon made the decision for it to be Ryback. It was announced that it would be a Hell in a Cell match.

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