Heart West Midlands
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| Broadcast area | Birmingham and the West Midlands |
|---|---|
| Branding | This is Heart |
| Slogan | Turn up the Feel Good! |
| Frequency |
FM 100.7 MHz RDS: Heart__ DAB Online |
| First air date | 6 September 1994 |
| Format | Hot AC |
| Audience share | 7.1% (March 2014, [1]) |
| Owner | Global |
| Sister stations |
Smooth West Midlands Capital Birmingham |
| Website | www |
Heart West Midlands is a regional radio station owned and operated by Global Radio as part of the Heart network. It broadcasts to the West Midlands from studios in Birmingham. It is aimed primarily at people aged 25 – 44.
Heart began broadcasting on Tuesday 6 September 1994, as 100.7 Heart FM being the UK's third Independent Regional Radio station, five days after Century Radio and Jazz FM North West. The first song to be played on 100.7 Heart fm was "Something Got Me Started", by Simply Red. Its original format of "soft adult contemporary" music included artists such as Lionel Richie, Simply Red and Tina Turner. Reflecting this, its early slogan described the station as being "100.7 degrees cooler".
Its programming format was modified in 1996, a year after Chrysalis launched Heart 106.2 in London. The new format saw the "soft" AC music replaced with a generally more neutral Hot AC music playlist. This saw radio audience listening figures grow to equal that of local rival BRMB, which was for a long time undisputed number one commercial radio in the West Midlands. New disc-jockeys were brought in from other stations; Daryl Denham arrived in 2000 from Hallam FM's breakfast show in a high-profile move. Ian Danter and Carlos also arrived from BRMB.
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