100.4 Smooth FM
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| Broadcast area | North West England |
|---|---|
| Slogan | Your Relaxing Music Mix |
| Frequency | FM: 100.4 MHz |
| First air date | 1 September 1994 (as Jazz FM) |
| Format | Adult Contemporary |
| Audience share | 5.2% (September 2009, RAJAR) |
| Transmitter coordinates | 53°37′32″N 2°30′53″W / 53.6256°N 2.5146°WCoordinates: 53°37′32″N 2°30′53″W / 53.6256°N 2.5146°W |
| Owner | Communicorp |
| Sister stations |
Capital FM Capital Xtra Classic FM Heart LBC Radio X Gold |
| Website | www.smoothradio.com/northwest |
Smooth North West is a Independent Local Radio station based in Salford, Greater Manchester. It is part of the Smooth radio network of stations from 1 March 2004, and changed its name from "Smooth FM" in March 2007. Along with other stations in the network, it was subsumed into a national Smooth Radio service from 4 October 2010. The station was based at studios in Laser House, Salford, until 2010.
The signal was relayed from the Winter Hill transmitter, near Bolton, and was designed to cover Manchester, Merseyside and North Wales and to reach as far north as Carnforth although it can be heard across much of south Cumbria, the Furness Peninsula and as far east as Skipton in North Yorkshire. The station was also available on DAB and online. It was also available on the Sky platform from 14 February 2005 on channel 0128, but was replaced by Smooth London in mid-2007.
It was launched by Radio Investments Ltd on 1 September 1994 as Jazz FM, but was also known as JFM in an attempt to appeal to listeners who could be put off by the use of the word "jazz". Jazz FM originally played a wide variety of jazz, pandering to more smooth jazz during the daytime in order to attract the 25- to 45-year-old target market which was required to make the station a success. However, the focus of the music later changed, and by the early 2000s, it was focusing more on soul and softer R&B alongside jazz.
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