Heart Oxfordshire
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| City | Oxford |
|---|---|
| Broadcast area | Oxfordshire |
| Frequency | 97.4 and 102.6 MHz |
| First air date | (as Fox FM) 15 September 1989 |
| Format | Hot AC |
| Owner | Global Radio |
| Website | http://www.heart.co.uk/thamesvalley |
Heart Oxfordshire (formerly Fox FM) was a local radio station broadcasting to Oxfordshire on 102.6 MHz FM from the Oxford transmitting station and 97.4 MHz FM from a relay station at Farthinghoe, near Banbury.
Originally launched in September 1989, it was rebranded on 23 March 2009 by Global Radio in line with its rebranding of most of the One Network, of which the station was formerly a part. The station was closed and relocated to the Heart Berkshire studios in July 2010 and rebranded again as "Heart Thames Valley".
Fox FM was launched on Friday 15 September 1989 from an ex-carpet warehouse in Cowley, Oxford. Following weeks of test transmissions, its first song after official sign-in was Uptown Girl. The Fox name was said to be a contraction of the original company name, the 'First Oxfordshire Radio Co'. The station was originally a joint venture between Capital Radio and County Sound. Jeremy Loyd (General Manager of Capital) and Mike Powell (Managing Director of County Sound) were the driving forces behind the licence application that won the frequency. The original presenters were Phil Miles, Steve Ellis, Tony James, Jane Markham (the Fox Report), Steve Priestly, Paul Evans, Stuart Cameron, Henry Aubrey-Fletcher and Claire Thomas. The Chairman was Julian (Toby) Blackwell and the Managing Director (MD) was Tom Hunter. In 1994, Sally Oldham became MD and Jean-Paul Hansford became the Programme Director (PD). The following year, the MD was Mark Flanagan and PD Phil Angell. In 1998, Capital Radio plc took full control of Fox and Lyn Long became MD.
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