Heart Cambridgeshire
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| City | Peterborough |
|---|---|
| Broadcast area | Cambridgeshire, Huntingdonshire and eastern Northamptonshire |
| Branding | This is Heart |
| Slogan | Turn up the Feel Good! |
| Frequency | 97.4, 102.7 & 103 MHz and DAB |
| Format | Adult Contemporary |
| Audience share | 10.7% (December 2012, [1]) |
| Owner | Global Radio |
| Website | Heart Cambridgeshire |
Heart Cambridgeshire is a local radio station owned and operated by Global Radio as part of the Heart network. It broadcasts to Cambridgeshire, Huntingdonshire and eastern Northamptonshire and parts of surrounding counties from studios in Cambridge. The station began broadcasting on 2 July 2010 as a result of a merger between Heart Peterborough (formerly Hereward FM) and Heart Cambridge (formerly Q103). It is owned and operated by Global Radio,
The regional station originally broadcast as two separate stations - Hereward Radio began broadcasting in July 1980 and Q103 served the Cambridge and Newmarket areas since February 1989.
By 1995, both stations had been sold off to the GWR Group. Ten years later, the owners merged with Capital Radio to form GCap Media (later Global Radio). The stations were among the first outside London and the Midlands to be rebranded as Heart in 2009.
On 21 June 2010, Global Radio announced it would merge the two stations as part of plans to reduce the Heart network of stations from 33 to 18. The new station began broadcasting from Peterborough on Friday 2 July 2010, leading to the closure of studios in Cambridge. On 19 September 2011, the station announced it would leave its Peterborough base and relocate to new studios in the Histon area of Cambridge.
Local programming is produced and broadcast from Heart's Cambridge studios from 6-10am and 4-7pm on weekdays, 1-5pm on Saturdays and 12pm-4pm on Sundays. All networked programming originates from Global Radio's London headquarters, including the syndicated Vodafone Big Top 40 on Sunday afternoons.
The station's locally presented programmes include Kev and Ros (Heart Breakfast).
Heart Cambridgeshire broadcasts hourly local news bulletins from 6am-7pm on weekdays and 6am-12pm at weekends. National news updates air hourly from Global's London headquarters at all other times.
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