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Harold Harmsworth, 1st Viscount Rothermere

The Right Honourable
The Viscount Rothermere
Lord Rothermere.jpg
Lord Rothermere
President of the Air Council
In office
26 November 1917 – 1918
Preceded by The Viscount Cowdray
Succeeded by The Lord Weir
Personal details
Born (1868-04-26)26 April 1868
London
Died 26 November 1940(1940-11-26) (aged 72)
Bermuda
Nationality British
Spouse(s) Mary Lilian Share
Children Harold Alfred Vyvyan St. George Harmsworth (1894–1918)
Vere Sidney Tudor Harmsworth (1895–1916)
Esmond Cecil Harmsworth (1898–1978)
Parents Alfred Harmsworth & Geraldine Mary Maffett
Relatives Cecil Harmsworth (brother)
Alfred Harmsworth (brother)
Leicester Harmsworth (brother)
Occupation Publisher

Harold Sidney Harmsworth, 1st Viscount Rothermere (26 April 1868 – 26 November 1940) was a leading British newspaper proprietor, owner of Associated Newspapers Ltd. He is known in particular, with his brother Alfred Harmsworth, the later Viscount Northcliffe, for the development of the Daily Mail and Daily Mirror. He was a pioneer of popular journalism.

During the 1930s, he was known to be a supporter of Nazi Germany, purportedly having become convinced that the National Socialist Party would help restore the German monarchy. He cultivated contacts to promote British support for Germany.

Harmsworth was the son of Alfred Harmsworth, a barrister, and the brother of Alfred Harmsworth, 1st Viscount Northcliffe, Cecil Harmsworth, 1st Baron Harmsworth, Sir Leicester Harmsworth, 1st Baronet, and Sir Hildebrand Harmsworth, 1st Baronet.

Harmsworth was educated at St Marylebone Grammar School, which he left to become a clerk for the Board of Trade. In 1888 he joined his elder brother Alfred's newspaper company, and in 1894 he and his brother purchased the Evening News for £25,000.

In 1896 Harmsworth and his brother Alfred together founded the Daily Mail, and subsequently also launched the Daily Mirror. In 1910 Harmsworth bought the Glasgow Record and Mail, and in 1915 the Sunday Pictorial. By 1921 he was owner of the Daily Mirror, Sunday Pictorial, Glasgow Daily Record, Evening News, and Sunday Mail, and shared ownership of the company Associated Newspapers with his brother Alfred, who had been made Viscount Northcliffe in 1918. His greatest success came with the Daily Mirror, which had a circulation of three million by 1922.


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