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Esmond Cecil Harmsworth

The Viscount Rothermere
Born (1898-05-29)29 May 1898
Died 12 July 1978(1978-07-12) (aged 80)
Nationality British
Education Eton College
Occupation Politician, Publisher
Title 2nd Viscount Rothermere
Spouse(s) Margaret Hunam Redhead (1920–1938)
Ann Geraldine Mary Charteris(1945–1952)
Mary Murchison (1966–1978)
Children With Margaret:
* Lorna Peggy Vyvyan Harmsworth (b. 1920)
* Esmé Mary Gabrielle Harmsworth (1922–2011)
* Vere Harmsworth, 3rd Viscount Rothermere (1925–1998)
With Mary:
* Esmond Vyvyan Harmsworth (b. 1967)
Parent(s) Harold Harmsworth, 1st Viscount Rothermere & Mary Lilian Share

Esmond Cecil Harmsworth, 2nd Viscount Rothermere (29 May 1898 – 12 July 1978) was a British Conservative politician and press magnate.

Harmsworth was the son of Harold Harmsworth, 1st Viscount Rothermere, who had founded the Daily Mail in partnership with his brother Alfred Harmsworth, 1st Viscount Northcliffe. He was educated at Eton College and commissioned into the Royal Marine Artillery in World War I. His two older brothers were both killed in action. Esmond served as Aide-de-Camp to the Prime Minister at the Paris Peace Conference. In 1919, he was elected as a Unionist Member of Parliament for the Isle of Thanet, one of the youngest MPs ever. He served until 1929.

After 1922, the Daily Mail and General Trust company was created to control the newspapers that Lord Rothermere retained after Lord Northcliffe's death (The Times, for example, was sold). As his father dabbled in association with the Nazis and a flirtation with becoming King of Hungary, it fell to Harmsworth to manage the businesses. He was the chairman of Associated Newspapers from 1932 to 1971, after which he assumed the titles of President and Director of Group Finance, and chairman of Daily Mail & General Trust Ltd, the parent company, from 1938 until his death.


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