Daily Mirror
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| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | Trinity Mirror |
| Editor | Lloyd Embley |
| Founded | November 2, 1903 |
| Political alignment | Labour |
| Headquarters | One Canada Square, London, United Kingdom |
| Circulation | 716,923 Daily (as of December 2016) |
| OCLC number | 223228477 |
| Website | www |
The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Trinity Mirror. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. It had an average daily print circulation of 716,923 in December 2016. Its Sunday sister paper is the Sunday Mirror. Unlike other major British tabloids such as The Sun and the Daily Mail, the Mirror has no separate Scottish edition - this function is performed by the Daily Record and Sunday Mail which incorporate certain stories from the Mirror that are of Scottish significance.
Originally pitched to the middle class reader, it was transformed into a working-class newspaper after 1934, in order to reach a large, lowbrow audience. The Mirror has had a number of owners. It was founded by Alfred Harmsworth, who sold it to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1963 a restructuring of the media interests of the Harmsworth family led to the Mirror becoming a part of International Publishing Corporation. The Mirror was owned by Robert Maxwell between 1984 and 1991. The paper went through a protracted period of crisis after his death before merging with the regional newspaper group Trinity in 1999 to form Trinity Mirror.
The paper has consistently supported the Labour Party since the 1945 general election.
The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides ... to be entertaining without being frivolous, and serious without being dull". It cost one penny (equivalent to 40p in 2017).
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