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HP Indigo Division

HP Indigo Division
Owned by HP Inc.
Industry Printing, graphic Arts
Founded 1977
Headquarters Nes Ziona, Israel
Key people
Alon Bar-Shany, Benny Landa
Products Commercial, labels and packaging digital printing solutions
Website HP Indigo

HP Indigo Division, is a company that was first developed and popularized as an Israeli company named Indigo Digital Press that was bought by Hewlett-Packard. It develops, manufactures and markets digital printing solutions, including printing presses, proprietary consumables and workflow. Founded in 1977, it was an independent company until it was acquired by HP in 2001. They have offices around the world, with headquarters in Nes Ziona, Israel.

Customers of HP Indigo solutions include commercial printers, photo specialty printers, and label and packaging converters to print applications such as marketing collateral, photo albums, direct mail, labels, folding cartons, flexible packaging, books, manuals, and specialty jobs.

The ability of digital presses to print without plates enables the use of variable data such as text or images, such as in personalized direct marketing applications, or in photo albums, which are usually printed in copies of one. Digital presses also make short-run and just-in-time printing cost-effective. In this way, digital presses have changed the economic models for print in a wide variety of market segments, cutting down on supply chain costs and simplifying the creation of campaigns that reach consumers in more creative, personalized ways.

The name Indigo comes from a company formed by Benny Landa in 1977. Landa, known as the father of digital offset color printing, was born in Poland to post-World War II Jewish refugee parents, who later immigrated to Edmonton, Alberta, Canada.

Landa's interest in printing goes back to the time he worked as a child in his father's photo shop. His father purchased a cigar store that had a small photo studio in the back which he developed, using his skills as a carpenter, into his own portrait studio. While a student in London, Landa got a job at Commercial Aid Printing Services (CAPS), a company offering printing services and microfilm solutions. Landa was instrumental in developing a solution that won the company a contract with Rolls Royce and was appointed as Head of R&D. However, CAPS lacked manufacturing capital and went into receivership in 1969. In 1971 he joined Gerald Frankel, the owner of CAPS, and founded a new company - Imaging Technology (Imtec). Landa led Imtec’s R&D activities and invented the company’s core imaging technology. While researching liquid toners at Imtec, he worked on a method of high-speed image development that would later lead to the invention of ElectroInk.


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