HBO Now
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Type of site
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Video on demand |
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| Available in | English |
| Founded | October 15, 2014 |
| Headquarters | New York City, New York, United States |
| Area served | United States |
| Owner | Home Box Office Inc. (Time Warner) |
| Key people | Richard Plepler (CEO, Home Box Office Inc.) |
| Website | hbonow |
| Registration | Monthly subscription through authorized distributor required to access content |
| Launched | April 7, 2015 |
HBO Now is an over-the-top subscription video on demand service operated by American premium cable and satellite television network HBO. Officially unveiled on March 9 and launched on April 7, 2015 the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now is available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu.
On October 15, 2014, following a trial of a similar service in Nordic Europe, HBO announced plans to launch an online, subscription video on demand service in the United States in 2015. This new service would be geared towards cord cutters – consumers who primarily use online video services to view television programs rather than subscribe to cable or satellite television – and would not have to be purchased as part of a television subscription, therefore also making it a competitor to services such as Netflix. This contrasts with HBO's existing online video on demand service, HBO Go, which is only accessible to those who have subscribed to HBO through a television provider.
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