Grazing Goat Pictures
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| Founded | 21 November 2011 |
| Headquarters | Mumbai, Maharashtra, India |
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Grazing Goat Pictures is an Indian film and TV production house launched in 2011 by Hindi film actor Akshay Kumar and Ashvini Yardi. Its first film OMG – Oh My God!, was banned in UAE and Malaysia due to its controversial story-line. In India a few screenings of the film had to be cancelled and a police case was lodged against the filmmakers and actors for hurting religious sentiments. It won the National Film Award for Best Adapted Screenplay. The next film in their banner Fugly opened to mixed reviews.
The company has also produced regional languages films like 72 Miles (Marathi) and Bhaji in Problem (Punjabi). Both of these opened to positive reviews from critics. The former one was screened at the London and Pune International Film Festivals and won 3 awards at the 2014 Maharashtra State Film Awards ceremony. The company has also produced the Hindi soap opera Jamai Raja which airs on Zee TV. Kumar had guest appearances in all of his films except 72 Miles.
A YouTube channel FOMO Fashion On My Own was launched in 2013. It has been credited as India's first Hindi fashion channel.
Akshay Kumar had launched production house Hari Om Entertainment in 2008. Ashvini Yardi had previously worked with Colors and Zee TV as Head of Programming. When she read the script of OMG – Oh My God!, she decided to produce it and launched a company in association with Kumar. The company is based in Juhu, Mumbai and the head office's interior is designed by Kumar's wife Twinkle Khanna.
The company's first film was the Umesh Shukla-directed satirical comedy-drama OMG – Oh My God!, produced in association with Viacom 18 Motion Pictures, Spice Studio and Paresh Rawal's Playtime Creation company. A song was added against the director's wishes. Built on a small budget and based on a Gujarati stage-play titled Kanji Virudh Kanji, it was a remake of the 2001 Australian film The Man Who Sued God. The story depicted the struggles of an atheist Hindu man who sued God after his shop is destroyed by an earthquake. Kumar appeared as Lord Krishna in the film. Sukanya Verma of Rediff.com appreciated the film for bringing "attention to the misuse and commercialisation of religion".Anupama Chopra praised Rawal's acting but felt that the rest character's were flimsy and film's "intentions [were] good, but the preaching [was] boring". The film received poor initial collection at the box office but because of word of mouth it picked up and proved to be a commercial success. The film was banned in Malaysia and the United Arab Emirates and faced protests in Punjab where several shows had to be cancelled. A police case was lodged against film's writer, director, Kumar and Rawal for hurting religious sentiments. Bhavesh Mandalia and Umesh Shukla won the National Film Award for Best Adapted Screenplay while Kumar received a nomination for Filmfare Award for Best Supporting Actor.OMG – Oh My God! has inspired a Telugu remake titled Gopala Gopala which featured Daggubati Venkatesh and Pawan Kalyan in important roles. It was directed by Kishore Kumar Pardasany. Reportedly, the producers of PK offered ₹8 crore (US$1.2 million) to Shukla to stop shooting. He is planning a sequel. Kumar said that he wanted to make "socially relevant" films.
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