Glowing by JLo

Glowing by JLo
Promotional poster for Glowing
Fragrance by Jennifer Lopez
Type	Women's fragrance
Notes	Bergamot, mandarin, cypress, sandalwood, vanilla, cashmere musk
Released	May 10, 2012
Label	Coty, Inc.
Tagline	New illuminating fragrance bottle
Predecessor	Love and Light

Glowing by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez. It was created by Givaudan's Calice Becker and Caroline Sabas. It was released through Coty on May 10, 2012. It was released ten years after her initial fragrance, Glow by JLo (2002) and was also in turn her tenth year anniversary with Coty. Prior to its release, Lopez called it a homage and the "evolution of Glow". The bottle was noted for lighting up when in use and Lopez has promoted the fragrance through her music video for "Dance Again".

During an interview with Women's Wear Daily, Lopez stated that Glowing is the "evolution" of her first fragrance, Glow by JLo (2002), and that it is also a homage to it. This fragrance also marked her 10 year anniversary since she began endorsing perfumes.

Glowing is a floral woody amber that has notes of: bergamot, mandarin, cypress, sandalwood, vanilla, cashmere musk, among other "tantalizing" oils. According to Lopez's parfum and beauty website and basenotes.net, it is inspired by her favorite candle. Lopez explained that the liquid is slightly lavender because it contains a trace of violet.

The bottle for Glowing contains a LED light that illuminates its crystal cylinder for 15 seconds after misting. Speaking of the bottle, Catherine Walsh, Coty's senior vice president stated: "After 10 years, we had to break all the boundaries". Lopez talked about the bottle, stating: "I drove them a little bit crazy with this one. I always feel pressure to create a great fragrance — I always want it to be so special, this one especially because of Glow. We want it to be great, and I think it is." Further speaking about the actual scent, Lopez stated:

On February 3, 2012, a promotional poster for Glowing was released. It featured Lopez posing naked in a ring, which Beth Hardie of Daily Mirror said: "also looks like quite oily too, but as the perfume’s not called Slippery, we’ll stick with the radiant aspect." A writer from The Real Style Network online commented: "Fans of Jennifer Lopez are buzzing about the entertainer’s latest ads for her new fragrance ‘Glowing’. In the sexy ads, Lopez poses naked with her arms strategically placed to preserve her modesty." Michelle Manetti of the Huffington Post said the ring looked like a "glowing orb ring".