Giordano (Hong Kong)
World Without Strangers
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| Public company : 0709 | |
| Industry | Retail |
| Founded | Hong Kong, 1981. |
| Headquarters | Hong Kong |
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Key people
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Peter Lau, Chairman & CEO |
| Products | Apparel |
| Brands |
Giordano |
| Revenue |
 HK$ $54.5 billion (2014) |
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HK$ 408 million (2014) |
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Number of employees
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~ 8,100 (2014) |
| Website | http://www.giordano-me.com/ |
| Giordano | |||||||||||
Giordano, NE Pacific Mall, Cabanatuan City, Philippines
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| Chinese | 佐丹奴 | ||||||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | Zuǒ dān nú |
| Yue: Cantonese | |
| Jyutping | Zo3daan1nou4 |
Peter Lau, Chairman & CEO
Ishwar Bhagwandas CHUGANI
Dominic Leo Richard IRWIN
CHAN Ka Wai
CHENG Chi Kong, Adrian
CHAN Sai Cheong
Barry John BUTTIFANT
KWONG Ki Chi, GBS, JP
Giordano
Giordano Junior
Giordano Ladies BSX
Giordano International Limited (Giordano or the Company)is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,100 staff with over 2,800 shops operating in more than 40 countries worldwide. Its current Chairman and CEO is Dr. Lau Kwok Kuen, Peter. The Company is one of Asia-Pacific's most successful retailers and its brands include "Giordano", "Giordano Junior", "Giordano Ladies", "BSX" and "Concepts One". Giordano has been listed on the Main Board of the Hong Kong Stock Exchange since 1991 and trades under ticker symbol 709.HK.
Giordano was founded in 1981 by Jimmy Lai.
The Company now operates in a number of markets, including Hong Kong, Philippines, Taiwan, China, South Korea, the Middle East, Singapore, Malaysia, Thailand, Australia and Japan, as well as emerging markets, such as Indonesia, Myanmar, Vietnam and Cambodia. Jimmy Lai’s association with the company ceased entirely in 1996 and Dr. Lau Kwok Kuen, Peter is now the Company’s Chairman and CEO.
Launched in 1981, Giordano’s house brand has been the core brand of the Company from the outset, offering both men’s and women’s casual apparel.
Giordano Ladies caters to women. Launched in 1997.
Giordano Junior offers children’s wear.
First launched in 1999 as a value-oriented basics brand, Bluestar Exchange was re-branded as BSX in 2007.
Beau Monde is one of Giordano’s newest brands, offering basic everyday clothing at reasonable prices. Launched in 2014, Beau Monde stores are primarily located in residential and shopping districts in China and Taiwan.
Giordano adopts a mix of product and thematic marketing with varying life cycles as a way to build brand personality and communicate its brand values. These campaigns change frequently and include the use of celebrity endorsement, crossover programmes with partner organizations, in-store activities and merchandise. Notable case studies of Giordano’s marketing campaigns are listed below.
Giordano invited 11 creative units from different Asian countries to participate in the "Asia Design Power x Giordano – Life is a journey" campaign. The 11 creative units hailed from Hong Kong, China, Taiwan, Japan, South Korea and Thailand, including legendary Hong Kong designer Dr. Kan Tai-Keung SBS, renowned international fashion designer Dorian Ho, Prudence Mak, creative director of the Chocolate Rain brand, famed Hong Kong stylist Tina Liu, Taiwanese toy collector Jen Huang, the creative outfit of TO-FU Oyako Shin, Japanese toy designer Touma as well as Korean designer and creator Esther Kim. To further reinforce the campaign, Giordano also invited Wang Chien-yang, the Taiwanese artist/photographer highly praised by the media and the contemporary art scene, to act as creative director of the campaign photo shoot, which also featured Chrissie Chow as the campaign’s celebrity model.
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Wikipedia