George Lois
| George Lois | |
|---|---|
| Born |
June 26, 1931 Bronx, New York |
| Occupation | Art director, designer, and author |
| Known for | Papert Koenig Lois, Esquire covers |
George Lois (born June 26, 1931) is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers.
Lois was born in New York City on June 26, 1931, the son of Greek immigrants. Lois attended The High School of Music & Art, and received a basketball scholarship to Syracuse University, although he chose to attend Pratt Institute. Lois attended only one year at Pratt, then left to work for Reba Sochis until he was drafted six months later by the Army to fight in the Korean War.
After the Korean war, Lois went to work for the advertising and promotions department at CBS where he designed print and media projects. In 1959 he was hired by the advertising agency Doyle Dane Bernbach. After one year there, Lois was recruited by Fred Papert and Julian Koenig to form Papert Koenig Lois in 1960. PKL, as it was known, was also the first advertising agency to ever go public.
In 1967 he left to form Lois, Holland, Callaway. His last agency, Lois/USA, which created memorable campaigns for clients such as Minolta, Tourneau and The Four Seasons, ended its run in 1999.
In 1968, Lois obtained the coveted Braniff International Airways account. Here he formulated the revolutionary "When You Got It, Flaunt It" Campaign for the airline that resulted in an 80 percent increase in business as a result of the new advertising. Lois incorporated a series of memorable and unique television commercials that paired unlikely celebrities as Andy Warhol and Sonny Liston sitting on Braniff aircraft seats discussing unique and unlikely subjects. Lois also discovered that airplanes didn't have to all look alike so he commissioned Braniff planes to be painted in bold designs.
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