Sir Geoffrey Sandford Cox, CNZM, CBE (7 April 1910 – 2 April 2008) was a New Zealand-born newspaper and television journalist. He was a former editor and chief executive of ITN and a founder of News at Ten.
Cox was born in Palmerston North, New Zealand, the son of a bank manager, and educated at Southland Boys' High School, followed by the University of Otago and then a Rhodes scholarship to Oriel College, Oxford, during 1932-35.
His career in journalism began in 1935 when he joined the News Chronicle. He covered the Spanish Civil War from Madrid, then went to Vienna and Paris for the Daily Express in which he broke the news in 1939 that British troops had arrived in France. He then covered the Winter War from Finland; while critical of the Soviet attack on Finland he foresaw that the Red Army would defeat the Germans.
He enlisted in the New Zealand Army, serving in Crete and North Africa as an Intelligence Officer on Freyberg's staff, then was First Secretary at the new New Zealand Embassy in Washington (when Walter Nash was Minister to the United States) before serving in Italy.