Gary Koepke

Gary Koepke is a creative director and co-founder of the Boston-based creative and communications agency Modernista!

Koepke began his career working with a number of major publications and brands. He served as founding creative director of Vibe magazine and produced award-winning works including 26 magazine for AGFA, the design of Musician magazine and Benetton’s Colors magazine, World Tour for Dun & Bradstreet Software, and SoHo Journal for SoHo Partnership. He served as SVP, Creative Director for J.Crew and Creative Director for Wieden+Kennedy Portland, where he helped open that agency’s New York office. Koepke designed David Byrne’s book of photography, Strange Ritual; directed the “Slow Burn” music video for David Bowie; and directed the U2 video “Window in the Skies,” which was named Best Video at the Los Angeles Film Festival. He also worked with DJ Paul Oakenfold to create the visuals for his 2008 World Tour.

Koepke founded Modernista! with Lance Jensen in 2000. Jensen left the agency in December 2010. Modernista! is an independent agency with clients such as Sears, Product (RED), the National Park Foundation,Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works,Doc to Dock, Stop Handgun Violence, and the Art Institute of Boston. In the past, Modernista! has created marketing campaigns for clients such as General Motors,Palm, ShowtimeTIAA-CREF,Napster, Gap, Anheuser-Busch, MTV, and Converse.

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