Modernista!

Modernista! LLC

Type	Independent
Industry	Advertising, Marketing
Founded	2000
Headquarters	Boston, Massachusetts, USA
Number of locations	0 (Agency closed)
Website	http://www.modernista.com/

Modernista! was a creative and communications agency based in Boston, Massachusetts. The agency represented Sears, Showtime,Product (RED), the National Park Foundation, Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works,Doc to Dock, Stop Handgun Violence, and the Art Institute of Boston. In the past, Modernista! has created marketing campaigns for clients such as General Motors, TIAA-CREF,

In recent years, the agency increasingly focused on interactive design. It also involved itself in other types of creative projects, including music videos, magazine redesign, and alternate reality gaming. According to co-founder Gary Koepke, the agency modified its business model and operated less as an advertising agency than as a creative think tank.

Modernista! is now closed. The agency was launched in January 2000 by Gary Koepke and Lance Jensen, both from marketing/advertising backgrounds. Jensen left the company in December 2010 and now works for Hill Holliday.

In October 2000, Modernista! was appointed agency of record for General Motors’ HUMMER, and in 2006 it was named the agency for GM’s Cadillac. The relationship with both brands ended when GM went bankrupt in 2009. Following this, Modernista! revamped its organization and became much more focused on digital marketing and communications than it had been, although it stresses that it remains "medium agnostic."

According to Bruce Horovitz, writing in the November 4, 2008 issue of USA Today, Modernista! is known “for linking music from often obscure artists with compelling visuals in its TV spots.” In the print arena, one of the agency’s most visible projects involves the display of advertisements for the Stop Handgun Violence gun-control organization on a 252-foot-long billboard erected along the Massachusetts Turnpike in Boston. Digital projects include web sites and microsites for Sears, HUMMER, Cadillac, Nickelodeon, Boulder Digital Works, Product (RED), the National Park Foundation, and the Art Institute of Boston.