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GameTrailers

GameTrailers
Gametrailers New Logo Wikipedia.png
Available in English
Founded March 25, 2002; 14 years ago (2002-03-25)
Dissolved February 19, 2016; 12 months ago (2016-02-19)
Headquarters Santa Monica, California, United States
Owner IGN
Founder(s) Geoffrey R. Grotz, Brandon Jones
Industry Video game journalism
Website www.gametrailers.com
Alexa rank Decrease 16,174 (January 2016)
Registration Optional
Current status Succeeded by Easy Allies
Hosted by Ryan Stevens
Marcus Beer
Shane Satterfield (Most episodes until Episode 238)
Genre Video gaming
Language English
Updates Weekly (Fridays)
Length Approximately 30-90 minutes
Camera Rich Brown
Video format MP4
Audio format MP3
No. of episodes 284 (excluding special episodes and other videos)
Debut March 14, 2008
End date January 17, 2014
Provider GameTrailers
Website Invisible Walls on GameTrailers

GameTrailers (GT) was an American video gaming website created by Geoffrey R. Grotz and Brandon Jones in 2002. The website specialized in multimedia content, including trailers and gameplay footage of upcoming and recently released video games, as well as an array of original video content focusing on video games, including reviews, countdown shows, and other web series.

GameTrailers was acquired by Viacom in November 2005; under its ownership, GameTrailers also produced a television series, GameTrailers TV with Geoff Keighley, for sister property Spike TV. In 2014, the site was acquired by Defy Media. In February 2016, the site was shut down; rights to GameTrailers' brand and content were sold to IGN Entertainment, which continues to run its YouTube channel.

GameTrailers was founded by Geoff Grotz and Brandon Jones in 2002. Jon Slusser and his company Hornet Animation invested in the startup, and Jon took over as CEO. The company was then acquired by MTV Networks in November 2005 for an undisclosed sum.

In 2007, MTV Networks restructured its entertainment division, merging Ifilm.com and SpikeTV.com into Spike.com, and grouping this new property, GameTrailers and Xfire, into Spike Digital Entertainment, with Jon Slusser as the new SVP in charge, Geoff Grotz as Vice President of Product Development, and Brad Winters as the new general manager of GameTrailers.com.

In June 2014, GameTrailers was purchased by Defy Media. Soon after it was reported that senior members of GameTrailers were fired, which is about two-thirds of full-time staff. On February 8, 2016, GameTrailers was shut down.

On March 21, 2016, a majority of the remaining staff at GameTrailers launched a series of new Patreon-supported channels under the new name Easy Allies. On May 17, 2016, it was announced that IGN Entertainment had acquired GameTrailers' brand and back catalog. The company will continue to maintain GameTrailers' YouTube channel, uploading archived original content, and posting new trailers via the channel.


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