GFOTY
| GFOTY (Girlfriend Of The Year) | |
|---|---|
| Birth name | Polly-Louisa Salmon |
| Born | 19 July 1990 |
| Origin | London, England, United Kingdom |
| Genres | Pop, electronic |
| Occupation(s) | Vocalist |
| Years active | 2012–present |
| Labels | PC Music |
| Associated acts | Sophie, Serious Thugs, Maxo |
Polly-Louisa Salmon (born 1990) is a British pop singer known by her stage name GFOTY, an abbreviation of Girlfriend of the Year. Since 2014 she has released music through the PC Music label. Much of her work has been in the form of mini-mixes.
GFOTY is the daughter of art dealer Jeff Salmon. She grew up in London, England and ran a blog. Her earliest songs include "Take a Picture", which includes rap group Serious Thugs, and "Friday Night", which is a darkly-comical take on pop clichés about partying teenagers. A remix of the latter has since been incorporated into producer Sophie's sets.
Her debut single, "Bobby", was released in 2013 via the PC Music record label and collective. It describes feelings of futility after a breakup. GFOTY uses a spoken word delivery over a tense, synthesised wall of sound. She released Secret Mix in March 2014. It includes cover versions of songs by Celine Dion, Toni Braxton, and Carly Simon. Tiny Mix Tapes named Secret Mix the third best music release of 2014. She also appeared on PC Music's mix for DIS Magazine's DISown. Focusing on the relationship between art and commerce, her contribution includes conspicuous product placement for Red Bull. One of the songs from her mix became her second single "Don't Wanna / Let's Do It". It creates an uneasy mood by taking two conflicting phrases and frantically sampling them.
GFOTY contributed vocals to "Hard", the B-side to Sophie's "Lemonade" single. In September 2014, producer Ryan Hemsworth released the compilation EP shh#ffb6c1 on his pseudo-label Secret Songs, which included a GFOTY-featured track named "My Song". Shortly after, she collaborated with PC Music artist Maxo on "Not That Bad".
For Halloween in 2014, GFOTY appeared alongside fellow label artists including A. G. Cook and Danny L Harle for a single, special live Halloween webcast named Dead or Alive. All of the PC Music artists appeared in the webcast, portraying spooky alter egos of themselves. GFOTY's persona was "Ghoulfriend of the Year". The show was broadcast in the UK, USA, Denmark and Japan.
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