A. G. Cook

A. G. Cook
A. G. Cook performing in March 2015
Background information
Birth name	Alex Cook
Born	(1990-08-23) 23 August 1990 (age 26)
Origin	London, England, United Kingdom
Genres	Pop, electronic, dance
Occupation(s)	Producer
Years active	2011–present
Labels	PC Music
Associated acts	Hannah Diamond, Sophie, QT, GFOTY, Danny L Harle, Kane West, Charli XCX, Oneohtrix Point Never
Website	pcmusic.info

A. G. Cook (born 1990) is a British music producer, singer and head of record label PC Music. Since its founding in August 2013, PC Music has represented 17 artists producing music within a similar genre and style. Cook's dense, chaotic arrangements are distorted versions of mainstream pop music. He was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". Cook is currently Charli XCX's Creative Director.

Cook attended Goldsmiths, University of London, where he studied music. There, he reconnected with Danny L Harle, with whom he had gone to school as a teen. The two bonded over their shared musical tastes and interest in comedy duo Tim & Eric. This grew into a musical project called Dux Content. Since they did not have a vocalist, Dux Content focused on musical experiments like compound metres and changes in tempo. One of their earlier works was a collection of compositions for the Disklavier, released with Spencer Noble and Tim Phillips under the name "Dux Consort".

Cook created Gamsonite, a "pseudo-label" collecting his early collaborations. Dux Content released its songs with strange renderings of digital avatars for promotional artwork. They contributed to the score for Alicia Norman's animated film Heart of Death and began considering a children's television show titled Dux Content's Jungle Jam. Cook and Harle explored how to build rhythms out of a vocalist's natural singing tempo and released the results as "Dux Kidz". The project was noticed by producer Sophie, who later worked with PC Music's acts. Cook began working on building flashy websites with Hannah Diamond and decided to focus on using websites to promote music. In August 2013, Cook founded PC Music as a way of embracing an A&R role, with the aim of "recording people who don't normally make music and treating them as if they're a major label artist."

In January 2014, Cook released "Keri Baby" as his first solo single, with vocals by Diamond. The track uses pop clichés and glitchy vocals to depict Diamond as a digital entity on a screen. His follow-up single "Beautiful" was released in June. "Beautiful" is a pastiche of Eurodance, featuring high, pitch-shifted vocals and donk sounds.Fact magazine called it PC Music's "de-facto anthem", and the song received a remix from Scottish producer Rustie.