Frooti
| Type | Soft drink |
|---|---|
| Manufacturer | Parle Agro India Pvt. Ltd. |
| Country of origin |
 India
|
| Introduced | 1985 |
Frooti is the largest-selling mango flavoured drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. in India and Parle Agro Nepal Pvt. Ltd. in Nepal. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, Ireland, etc. Frooti is currently endorsed by Shah Rukh Khan, in India.
The drink contains mango pulp, water, sugar, citric acid, ascorbic acid,salt, and approved colouring and flavouring.
Frooti was launched in a green rectangular Tetra Pak as a ready-to-serve mango drink. Although it wasn't the first mango drink, Frooti quickly acquired a large market share. The packaging played a major role behind its success, since it could be carried easily and conveniently. Frooti also provided a refreshing mango taste that translated into a huge demand for itself.
The tagline "Mango Frooti, Fresh and Juicy", was created the marketing duo-team of Arun Lahori & GM Menon, to the then communications agency on the brand, to: "make mango Frooti synonymous with freshness and juiciness". Coined in a flash by creative honcho Bharat Dhabolkar. "Fresh and juicy got to be Frooti". The slogan revitalized the company, helping the brand strengthen and consolidate its position as the undisputed country wide leader of packaged juice drinks.
Over the years the brand has experienced a series of repositioning. From the original tagline "Mango Frooti, Fresh and Juicy" to "Juice Up your Life". Eventually, the original tagline- "Mango Frooti, Fresh and Juicy" was reinstalled. The present ad campaigns focus on reaffirming Frooti's leading position across India in a confident manner.
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