Frag Dolls
| Founded | 2004 |
|---|---|
| Folded | 2015 |
| Location | United States |
| Partners | Ubisoft |
| Website | www.fragdolls.com |
The Frag Dolls were a group of girl gamers recruited and employed by Ubisoft with the aim of promoting games made by Ubisoft. The term refers to three different teams: the original American Frag Dolls, the UK Fragdolls, and the newest team in France.
On May 29, 2015, it was confirmed that the group had disbanded.
Originally recruited by an advertisement on Craigslist in 2004, the first American lineup consists of seven Frag Dolls (known by their gamer tags): Brookelyn, Eekers, Jinx, Katscratch, Rhoulette, Seppuku, and Valkyrie. Nate Mordo and Rhoulette, full-time Ubisoft employees, helped initiate the group. Eekers, one of the original seven Frag Dolls, left the group in August 2005. Katscratch, another original team member, left in May 2006. In May 2006 two new Frag Dolls, Calyber and Psyche, were recruited as part of an online reality show produced by GameTrailers.
During QuakeCon 2007, the Frag Dolls announced an open casting call looking for new members. Applicants were also able to apply online. Eight finalists were flown into Seattle for the Penny Arcade Expo, where two new members of the team were chosen—Pyra and Mischief. At Major League Gaming Dallas 2008, The Frag Dolls announced Phoenix was joining the team. At her first event as a Frag Doll, they competed in the Rainbow Six: Vegas 2 tournament and took 16th place.
On November 1, 2008, The Frag Dolls announced the departure of Calyber and Mishchief. The team then consisted of Rhoulette, Brookelyn, Seppuku, Valkyrie, Psyche, Pyra, and Phoenix. Rhoulette, Brookelyn, Seppuku, and Valkyrie were the remaining four original Frag Dolls.
In April 2009 the Frag Dolls announced a casting call for one or two new members. Eight finalists were chosen from a group of eighteen semi-finalists based on a public vote, a phone interview, and a competition via Xbox Live on three games: Rainbow Six: Vegas 2, Call of Duty 4, and Halo 3. These eight semi-finalists were flown to Los Angeles for the Electronic Entertainment Expo, where they competed once more. The two winners and newest additions to the team were Fidget and Spectra.
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