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Foursquare (service)

Foursquare Labs, Inc.
Foursquare logo.svg
Type of business Private
Type of site
Local search, recommender system
Available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese, Turkish
Founded New York City, New York, U.S.
Headquarters New York City, New York, United States
Area served Worldwide
Founder(s) Dennis Crowley
Naveen Selvadurai
Key people

Jeff Glueck, CEO
Dennis Crowley, Co-Founder, Executive Chairman

Naveen Selvadurai, Co-Founder
Employees Over 200
Slogan(s) Foursquare helps you find places you’ll love, anywhere in the world.
Website foursquare.com
Alexa rank Increase 1,351 (September 2016)
Registration Optional
Users 45 million
Launched March 11, 2009; 8 years ago (2009-03-11)
Current status Active

Jeff Glueck, CEO
Dennis Crowley, Co-Founder, Executive Chairman

Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history".

The service was created in late 2008 and launched in 2009 by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program (ITP) at New York University. Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with Google Latitude. Dodgeball user interactions were based on SMS technology, rather than an application. Foursquare was the second iteration of that same idea, that people can use mobile devices to interact with their environment. Foursquare was Dodgeball reimagined to take advantage of the new smartphones, like the iPhone, which had built in GPS to better detect a user's location.

Until late July 2014, Foursquare featured a social networking layer that enabled a user to share their location with friends, via the "check in" - a user would manually tell the application when they were at a particular location using a mobile website, text messaging, or a device-specific application by selecting from a list of venues the application locates nearby. In May 2014, the company launched Swarm, a companion app to Foursquare, that reimagined the social networking and location sharing aspects of the service as a separate application. On August 7, 2014 the company launched Foursquare 8.0, the completely new version of the service which finally removed the check in and location sharing entirely, to focus entirely on local search.


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